A couple of weeks ago, I was invited by the ASEAN Training Center on Preventive Drug Education to train them on Impact Evaluation as I was informed that the trend on this area is the use of randomized control trial (RCT) as the gold standard for evaluation design. I went beyond that as I found myself talking also about various quasi-experimental methods as these suffices in the event that RCT is not viable or feasible design.
I started my talk with the concept of counterfactual as this is an indispensable element of impact estimation. Because the audience was relatively new to monitoring and evaluation, I use layman's terms so that the notion of counterfactual is understood. Among the words close to the sense of counterfactual are the following:
Control Group
Non-beneficiary
What if situation
Status Quo
Clone
Twin
Match
Equivalent
Nearest Neighbor
Comparison Group
Similar
Identical
Look-alike
Can you think of other words for counterfactual?
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